The conceptual approach to design of a site.Many beginning{starting} web-designers, starting to creation of "person" of a site, make a serious mistake. The essence of her{it} is the wrong approach. Frequently the design of a site represents something rather mediocre. But the reason not that the designer bad. And that, starting to work, he has not thought over the concept and idea of design.

Sites are created not simply so, and with a definite purpose. It (that meets more often) - development of business, his{its} electronic representation and expansion of territorial action and a circle of an audience. Accordingly, "person" of a site should correspond{meet} to problems{tasks} of a site. Otherwise - the effect will not be any.

Here at once there is a complexity: a client disorganization. I think to any web-designer the situation when the customer himself does not know is familiar, that he wants and consequently to receive though a little significant information from him{it} rather difficultly. Nevertheless, it is necessary to us that the client has remained is pleased, and our job has benefitted.

That you could create competently and professionally design from the customer anyhow it is necessary to extend the following: the general{common} problem{task} of a site, provisional structure, volume and character of the information. Naturally, there should be available a name, a slogan and other firm "details". If the future site - electronic representation of real-life firm which has developed and taken roots firm style it is necessary to do{make} design according to it{him}.

The design of a site should be in harmony with image of the company - customer. Here it is important to take into account what goods or services the customer suggests the clients; his{its} activity is designed for what audience. And the audience of a site can be characterized to different attributes: under the social status, age, even to a floor. It will be useful to make (together with the customer) an image, "picture" of firm and an audience. To pick up a semantic and symbolical number{line}, and metko describing firm and a target audience adjectives.

For example, for Internet - shop of the sports goods for extreme sports:

<i> The company - bright, ehkscentrichnaja, dynamical, modern, fashionable, developing, individual, with excellent{different} service and service. Clients - youth, sportsmen, active, purposeful, bright, modern, provided enough. </i>

Accordingly, the design of this site (Internet - shop) should correspond{meet} to an image of a target audience and style of the company. That is it is important to show dynamism, svobodoljubie and love to adrenaline inherent to extreme kinds of sports. It allows to design approximately style of the future site, and to the designer allows to see a direction in which he should develop idea which should ripen already in his{its} creative head.

But at all it, the design and his{its} thematic component should not distract from the information which it is necessary to inform up to an audience and izhe with it{him} - up to potential buyers of the goods or services who are offered them by our customer.

Hence, the following item{point} which we are obliged to think over - an arrangement of blocks, registration of names, headings, the size and a kind of a font, an arrangement and appearance of the information.

Certainly, it is good, when it is a lot of information and she is submitted as qualitatively written and imposed text with the subtitles selected with keywords and links. But it is not enough of it. The precise structure of a site should be thought over. It certainly basically depends on the customer, but you as the professional in the business are simply obliged to try even to explain to the customer, that long lists of the menu are difficultly perceived by the user. And if sections it is required to bear{take out} in the navigating block much, it is necessary to break it{him} into groups (or even separate blocks) on categories, subjects, importance. The main thing - so to organize the information that the user at all desire has not got confused in hierarchy of sections, catalogues and subitems and could orient at once where him to search FAQ where a price and where contacts or the information on firm. As the instruction{indication} on page where there is a user at present, with the consecutive instruction{indication} of links to higher sections will help.

It is important to think over color scale so that was not perebora with quantity{amount} of used colors (them should be no more than 3-4). The chosen colors should be in harmony well with each other, to be not so bright, but thus not muddy or dim.

The site when multi-coloured headings are used many is very badly looked. It breaks uniform style and the general{common} "chitabel`nost`" pages. As well the quantity{amount} of used fonts is strictly limited to one - two fonts. And the information on a site should be made out by one font. Use of additional fonts pertinently for the name of a site and headings. By the way, selecting a font for headings and names, do not forget that the font too should be in harmony with style of a site. And the highly artistic fonts suitable to one subjects, will be looked silly on a site with other subjects. Especially it concerns fonts stylized under a gothic style, hand-written and fonts in style graffiti.

Remember, that the thought over design and structure of a site - one of the most important problems{tasks} of the web-designer. On it depends, whether there will be a visitor on a site or will go to plough space of the Internet. You want it whether or not, the first impression about the company develops, as soon as the person gets on a site that is why, he should reflect a field of activity of your company, and, undoubtedly, to cause trust. Some companies try "to win" the client, introducing on a site complex{difficult} mechanisms of the order or publishing a lot of the necessary and claimed information, but thus appearance the Internet - predstavit`el`stva has a unsightly kind. It frequently frightens off visitors who could become potential clients. Hence, the approach to design of a site should be competent and provide both the general{common} presentableness of a site, and convenience of a site, to form pleasant impression about a site, and to not irritate at all a sight.