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The guidebook on an exchange of links
Introduction
The author of clause{article}, Dzhim Vestergren, shares the experience of construction of system of an exchange by links and gives some useful recommendations. According to the author, he has provided the clients not with one tysjach`ju ccylok, has created some sites with PR6 and has practically won the largest SEO competition.
The author allocates 5 basic steps of job on construction of a structure of links.
1. Study main principles of natural stimulation
2. Study yours; a structure; links
3. Study effective ways of attraction of links
4. Develop your own program of an exchange of links
5. Receive links!
Main principles of natural stimulation
There are some rules which observance will help you with job:
? It is necessary to use the various anchor text. Use your keywords, but change the anchor text is more often. Even some links; Click here;, which you receive - already well.
? Place links to similar pages. It, perhaps, the most important, is especial for English-speaking sites. It is considered, that links from similar pages have the greater; weight; (not PR).
? Place links in different parts of pages. Do not place all links only in futerakh or in the other place. Distribute{allocate} them between top of page, the middle of the text, in navigation, in futere, etc.
? Place links gradually. It is not necessary to place at once hundred and thousand links, leaders on a new site. By similar experience of the author of clause{article} his{its} new site was zabanen Google. The quantity{amount} of links to a site depends on his{its} quality. T. about. If the site receives in norm of 10 links in a week, do not place unexpectedly 100 links in one day.
? Links should be on pages with miscellaneous PR. In opinion of the author, there are more 15-20 % of return links should be on pages with PR more than 5.
? Do not place many links to sites with a adalt-content, pharmaceutical and casinos - sites. Such sites slavjatsja dispatch of a spam also will not call approval Google.
? Linkujtes` with different IP C-class. Google; sees; it.
? Be placed both on the old checked up sites, and on new.
? At all pluss it is not necessary to get{start} many return links. Threefold links (3-way-linking) are good alternative.
? Never underestimate the return links conducting{leading} on internal pages besides domestic. After their optimization, supply with their return links with miscellaneous anchor the text. Recently conversations that value of such links has increased after update BigDaddy are conducted.
? Do not abuse direktorimi. Selected directories, such as ODP and Yahoo enjoy trust at Google, as against many others. In opinion of the author, return links from 200 free-of-charge general{common} directories can even bring the certain harm to yours; to a profile; links. They should be more likely addition to already available basic links.
? ; Age; your return links also it is important. It is considered, that this factor plays the big role in effect; sandpits;. Try to provide itself constant links or to place them for probably longer term.
? Whenever possible it is necessary to avoid signs that your links are paid, and also words the sponsor, advertajzer, advertising. Google traces such words and obescenivaet links.
? Place links to the pages written in the same language. It seems obvious, but important correctly to be shown in the search delivery Google specialized on the countries. On supervision of the author of clause{article} this factor is the most important for Google at definition of language of your site (to other factors concern IP, domain name TLD and directly language of the site).
Effective ways of reception of links
? A link bejting (Link Baiting)
It is the most simple way. This creation of the qualitative content involving the links in the natural way. The author means it here all connected with a content of a site that forces people to refer to you. It is white optimization of the pure{clean} water, the most preferable way, but, unfortunately, not so effective if speech does not go about something really important or known.
? Accommodation in directories / Link Building with the help of directories
There are 4 types of directories: directories with paid accommodation, mutual accommodation, free-of-charge and nishevye directories. Exists more than 300 free-of-charge directories < =http%3A%2F%2Fwww.addurl.nu%2F>, friendly SEO. All this is inexpensive way to receive many links of low quality. At times it is necessary to wait for result some months. BigDaddy Google deindeksiroval internal pages of directories, but, notwithstanding, already proindexed pages nevertheless have saved the PR. Having typed{collected} in search Google URL of internal page it is possible to check up, whether the given directory has been mentioned by this process.
? An exchange of links
The old checked up way. Has more advantage if you have many sites as in this case you can receive and give relevant links. The fundamental: you the first go on contact, rather the reverse. There are also programs of return links, but the author does not recommend to abuse him{it}.
? Purchase of links with high PR (grey optimization?)
You can; to rent; links with PR 5-9 in various places for various cost. However it is not necessary to buy too many links for a short time interval, and to try, that they were whenever possible relevant.
? Link-Vault < =http%3A%2F%2Fwww.link-vault.com%2F%3Fss%3D10717>
According to the author, he receives about 200 constant links in day on 40 sites through this program, and all with the various anchor text. Basically it futery and other irrelevant links of poor quality, though the program very effective. However the author urgently advises to not use the link from program Link-Vault on key sites; it is a red tag for poiskovikov, it is especial with the beginning of functioning BigDaddy.
? DP Coop Ads < =http%3A%2F%2Fwww.digitalpoint.com%2Ftools%2Fad-network%2F%3Fs%3D21707> (grey optimization)
This program gives you set rotirujuhhikhsja time return links basically, with futerov sites. The author successfully used this program for increase of rating SERP in Google. The program very effective, but at the same time unsafe as your site can be zabanen if you will not be cautious enough. A rule by which the author is guided: one announcement should not be more 5K. In experience of the author the case when the weight of announcements has made 120K was, and on 40 announcements he started to receive thousand links. It is not necessary to forget, that all this irrelevant time links with futerov. Besides their quantity{amount} grows very quickly.
? Links from your own sites
It is an excellent{a different} method if you have many relevant pages in the same area. Only it is not necessary perelinkovyvat` all sites. It is better to hold them on different IP the S-class and to avoid patterns.
? Pay bloggeram
You can place the announcement in forums for web designers with the offer to pay for accommodation of the information on your site and links to him{it} in blogakh. It is quite good to use as a mention. To tell the truth, a post in due course; will leave; in archive bloga.
? Accommodation of clauses{articles}
Write clause{article} containing the links to your site. Place her{it} in various directories and libraries of clauses{articles}, such as, for example, this < =http%3A%2F%2Fwww.articlehub.net%2F>. It is the long-term project; to see results, time is required. However, it can well affect the traffic.
? Study pages of delivery poiskovikov and do{make} offers
Yahoo and MSN give very important information concerning return links. These poiskoviki at search under return links usually give out the sites having more of return links first.
Analyse these searches:
? seo linkdomain:seobook.com-site:seobook.com linkdomain:seomoz.org-site:seomoz.org-link:jimwestergren.com (MSN or Yahoo)
= The sites containing word SEO, having links on seobook.com and seomoz.org, but not on jimwestergren.com.
? site:jimwestergren.com link building (Google)
= Page of the domain jimwestergren.com which is most relevant to search link building?
? site:jimwestergren.com (Yahoo)
= The most substantial page of the domain jimwestergren.com. Not always the home page can be interesting to visitors. The same can be made in Google if to pick up suitable search.
Using these examples, you can send letters with the offer on accommodation of links by that whom you will choose.
? Create the directories and place in them sites in exchange for links to the site.
The author has two general{common} directories. They are free-of-charge, but links are placed in them provided that owners of sites place with themselves the link to one of sites of the author. In a week he manages to receive up to 10 links thus. However it is necessary to take into account, that often such links are irrelevant, their certain percent{interest} comes from; bad; environments and from speaking another language sites.
? Write responses and reviews
Write and send a positive response to yours khosteru, to the web - designer, the developer or SEO. Probably, they will place it{him} on the site and if to you will carry will add the link. Send the reviews on your liked sites and put your name and the link to a site below.
? Links under clauses{articles}
It is a new method < =http%3A%2F%2Fwww.articlehub.net%2Frelated-links.php>, used Vestergrenom. In his{its} opinion, in the future he will start to be used widely by many optimizatorami. He allows to choose clauses{articles}, precisely to designate an anchor and URL each link. The method is good for internal pages. These are constant links with the constant IP-address.
Certainly, there is still a set of ways of construction of links, but described are above, in opinion of the author, the most effective.
Recommendations
Dzhim Vestergren advises to combine the above-stated methods for reception of links, but thus it is necessary to make a start from existing "structure" of links.
